This page explains how you, as a Data Principal under the Digital Personal Data Protection Act, 2023 ("DPDP Act"), can request deletion of your personal data held by Vriddhi Financial Consultancy, including data collected via the WhatsApp Business Platform, our website, email, or in the course of a professional engagement.
How to Request Deletion
- Send an email to info@vriddhifc.in with the subject line: "Data Deletion Request." Alternatively, you may send a WhatsApp message to +91 99284 38080 stating you wish to submit a data deletion request; we will direct you to complete the request by email for verification and record-keeping.
- Include the following information in your email so we can verify and locate your records:
- Full name
- Registered mobile/WhatsApp number and/or email address used with us
- PAN (if you were a GST/tax client) — for identity verification only
- Nature of your relationship with Vriddhi (e.g., "GST compliance client," "WhatsApp enquiry only," "website visitor")
- Specific data you want deleted (e.g., "all WhatsApp message history," "all personal data except statutory tax/GST records")
- We will acknowledge your request within 3 working days (in line with our stated 4-working-hour response target for general enquiries, verification for deletion requests may take slightly longer) and verify your identity before proceeding, to prevent unauthorised deletion requests.
- We will act on your request within 30 days of verified receipt, except for data we are legally required to retain (see below).
- You will receive a confirmation email listing what was deleted and what was retained (with the legal basis for retention).
What We Will Delete
On a verified request, we will delete or irreversibly anonymise:
- WhatsApp conversation history and shared media not required for an active or statutorily-protected engagement.
- Marketing/communication preference data.
- Website contact-form submissions and any personal data not tied to a statutory record.
- Any personal data you provided that is not linked to a filed GST/tax return, accounting record, or statutory record.
What Cannot Be Deleted (Statutory Retention)
Certain records must be retained even after a client relationship ends or a deletion request is received.
Our operative retention period is 8 years from the end of the engagement, applied uniformly to all client records. It is set to the longest applicable statutory minimum so that a single policy satisfies every obligation below. The individual minimums are:
- Income tax records (returns, computations, supporting documents, correspondence with tax authorities) — retained per the Income Tax Act, 1961, generally up to 6 years from the end of the relevant assessment year, longer where assessment, reassessment, appeal, or prosecution proceedings are pending or reasonably anticipated.
- GST records (returns, invoices, reconciliations) — retained per GST law, generally 6 years from the due date of the annual return for the relevant financial year, longer if litigation is pending.
- Books of account — where the engagement involved a company or LLP client, retained for at least 8 years under the Companies Act, 2013 or applicable LLP Act provisions.
- Records relevant to an ongoing dispute, notice, assessment, or legal proceeding, retained until final resolution and expiry of the relevant limitation period.
For records falling into the above categories, we will retain only what is legally necessary, restrict access to it, and delete it once the statutory retention period lapses and no proceeding is pending.
Deleting Data via WhatsApp Directly
You may stop WhatsApp communication at any time by replying STOP to any message thread or blocking our WhatsApp Business number (+91 99284 38080). This stops future messages but does not automatically delete past message content on our systems — please use the email process above for a full data-deletion request, and separately manage your own device/WhatsApp app history and backups, which are outside our control.
Grievance Officer / Escalation
If you are dissatisfied with how your deletion request was handled, contact:
Designation: Grievance Officer, Vriddhi Financial Consultancy Email: info@vriddhifc.in Phone: +91 99284 38080 Office (Jaipur): F-39, First Floor, Rangoli Plaza, Vaishali Nagar, Jaipur 302034 Office (Sri Ganganagar): First Floor, 61-H Block, Near H Block Diggi, Sri Ganganagar 335001
If unresolved, you may escalate to the Data Protection Board of India under the DPDP Act, 2023.